Narrow search
Showing 1 - 2 of 2
Cover Image
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael; Ewing, Michael - In: Business Horizons 48 (2005) 5, pp. 385-391
Persistent link: https://www.econbiz.de/10005431626
Cover Image
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael; Ewing, Michael - In: Business horizons 48 (2005) 5, pp. 385-392
Persistent link: https://www.econbiz.de/10006160916