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Beverland, Michael B
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QUALITATIVE - Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008993726
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