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~person:"Bezawada, Ram"
~person:"Dai, Xiudian"
~subject:"Broadcast"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Journal of common market studies : JCMS
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The rise and fall of high definition
television
: the impact of European technology policy
Dai, Xiudian
- In:
Journal of common market studies : JCMS
34
(
1996
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10001201509
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2
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog,
television
, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
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