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Salespeople stress and how should they cope with it to avoid the burnout

Srivastava, Rajesh - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 49-58

Persistent link: https://www.econbiz.de/10012034768

Brand placement in a movie song and its impact on brand equity

Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252

Persistent link: https://www.econbiz.de/10012179120

Measuring the effectiveness of the communication strategy by using Brand Score Technique : a practitioner study

Srivastava, Rajesh - In: Measuring business excellence : the journal of … 20 (2016) 3, pp. 26-41

Persistent link: https://www.econbiz.de/10011688980

Effect of cross culture on ethical behavior of Y generation-MBA students : is it changing? ; a three nation study (emerging and developed)

Srivastava, Rajesh - In: Research journal of business management 6 (2012) 2, pp. 52-60

Persistent link: https://www.econbiz.de/10009503710

Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study

Srivastava, Rajesh - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10009731636

Brand placement strategy in a film song and its impact on brand's image

Srivastava, Rajesh - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 19-30

Persistent link: https://www.econbiz.de/10009295587

Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?

Srivastava, Rajesh - In: International journal of emerging markets 18 (2023) 11, pp. 4865-4883

Persistent link: https://www.econbiz.de/10014457536

Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study

Srivastava, Rajesh - In: Asian journal of marketing : the official journal of … 6 (2012) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10010117883

Effect of cross culture on ethical behavior of Y generation-MBA students : is it changing? ; a three nation study (emerging and developed)

Srivastava, Rajesh - In: Research journal of business management 6 (2012) 2, pp. 52-60

Persistent link: https://www.econbiz.de/10009892470

Analysis and Implementation of Transposition Techniques

Bansal, Satish; Srivastava, Rajesh - In: The IUP Journal of Computer Sciences VI (2012) 2, pp. 45-51

This paper presents some of the transposition and symmetric-based techniques, where the key is not used separately because it is hidden in the message. Early classical ciphers—substitution and transposition operations—have formed the building blocks for today’s powerful ciphers such as the...

Persistent link: https://www.econbiz.de/10010839489