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~person:"Bharadwaj, Sundar G."
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Bharadwaj, Sundar G.
Srivastava, Rajendra Krishan
36
Ramaswami, Sridhar N.
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
2
Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003782418
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