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Bhargava, Mukesh
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Journal of the Academy of Marketing Science
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra K.
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10008238823
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