Bharti, Megha; Suneja, Vivek; Chauhan, Ajay Kumar - In: International Marketing Review 39 (2021) 2, pp. 269-308
Purpose: This paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market segmentation of the luxury market in both emerging...