Moezzi, Mithra; Goldman, Charles; Sezgen, Osman; … - 2008
customers response to short-term fluctuations in electricity prices are based on theories of rational firm behavior, where … prices since 1998. We look at stories interviewees told about why and how they respond to RTP, why some customers report that … when prices are high ($0.50/kWh). Reasons customers gave for why they weren't price-responsive include implicit value …