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Purpose – The purpose of this paper is to identify factors that constrain marketing choices available to smallholders, limiting the chain's robustness from their perspective. Design/methodology/approach – This paper draws on transaction cost economics to develop a model explaining dyadic...
Persistent link: https://www.econbiz.de/10010709737
Purpose – The purpose of this paper is to identify factors that constrain marketing choices available to smallholders, limiting the chain's robustness from their perspective. Design/methodology/approach – This paper draws on transaction cost economics to develop a model explaining dyadic...
Persistent link: https://www.econbiz.de/10014839371