The most recent epistemological evolution of corporate social responsibility (CSR) is analyzed to extend previous state-of-the-art research by de Bakker et al. (2005 and 2006) both in management and marketing literatures. A three judges based Content Analysis of 570 papers published from 2003 to...

This research shows the mediating role of Consumer-Company identification in the way CSR and CA associations perceived by consumers in a CrM campaign influence behavioural responses referred to the brand (i.e. purchase intent) and the social cause (i.e. support to Non-Profit Organisation). For...