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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging

Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012061002

Marketing and branding in family business : assessing the landscape and charting a path forward

Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10012061005

Executing and Interpreting Applications of PLS-SEM : Updates for Family Business Researchers

Hair, Joseph F.; Binz Astrachan, Claudia; Moisescu, … - 2021

The use of partial least squares structural equation modeling (PLS-SEM) has been gaining momentum in family business research. Since the publication of a PLS-SEM guidelines article in the Journal of Family Business Strategy’s special issue on “Innovative and Established Research Methods in...

Persistent link: https://www.econbiz.de/10013248314

Executing and interpreting applications of PLS-SEM : updates for family business researchers

Hair, Joseph F.; Binz Astrachan, Claudia; Moisescu, … - In: Journal of family business strategy 12 (2021) 3, pp. 1-8

Persistent link: https://www.econbiz.de/10013279668