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Binz Astrachan, Claudia
Hippel, Eric von
135
Franke, Nikolaus
131
Prügl, Reinhard
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
2
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
3
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
Saved in:
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