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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010336207
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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Econometric analysis of the market share attraction model
Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001
Persistent link: https://www.econbiz.de/10001600632
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Seasonality and non-linear price effects in scanner-data based market-response models
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2005
Persistent link: https://www.econbiz.de/10003179674
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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Parameter estimation in multivariate logit models with many binary choices
Bel, Koen; Fok, Dennis; Paap, Richard - In: Econometric reviews 37 (2018) 1/5, pp. 534-550
Persistent link: https://www.econbiz.de/10012039382
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Econometric analysis of the market share attraction model
Fok, Dennis; Franses, Hans; Paap, Richard - In: Econometric models in marketing, (pp. 223-256). 2002
Persistent link: https://www.econbiz.de/10001657523
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Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis (contributor); Paap, Richard (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001783902