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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Green Power Marketing in the United States: A Status Report; Seventh Edition

Bird, L.; Swezey, B. - 2008

an overview of green power marketing activity in the United States. The first section provides an overview of green power …

Persistent link: https://www.econbiz.de/10009435430

Green Power Marketing in the United States: A Status Report (Fifth Edition)

Swezey, B.; Bird, L. - 2008

power market trends. Descriptive information on green power marketing activities in competitive and regulated market …

Persistent link: https://www.econbiz.de/10009435721

Green Power Marketing in the United States: A Status Report (2008 Data)

Bird, L.; Kreycik, C.; Friedman, B. - 2009

have the option to purchase RECs. This report documents green power marketing activities and trends in the United States … including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive …

Persistent link: https://www.econbiz.de/10009435866

Green Power Marketing in the United States: A Status Report (Ninth Edition)

Bird, L.; Swezey, B. - 2008

documents green power marketing activities and trends in the United States. …

Persistent link: https://www.econbiz.de/10009436714

Green Power Marketing in the United States: A Status Report, Sixth Edition

Bird, L.; Swezey, B. - 2008

power programs. This report provides an overview of green power marketing activity in the United States. It describes green …

Persistent link: https://www.econbiz.de/10009436848

Utility Green Pricing Programs: Design, Implementation, and Consumer Response

Bird, L.; Swezey, B.; Aabakken, J. - 2008

of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers. …

Persistent link: https://www.econbiz.de/10009437042

Status and Trends in U.S. Compliance and Voluntary Renewable Energy Certificate Markets (2010 Data)

Heeter, J.; Bird, L. - 2012

and premiums, green pricing marketing and administrative expenses, voluntary REC pricing, and the voluntary carbon offsets … market. The report concludes with a discussion of upcoming guidance from the Federal Trade Commission on green marketing …

Persistent link: https://www.econbiz.de/10009483213

Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash - 2002

Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing...

Persistent link: https://www.econbiz.de/10009484488

Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash - 2000

The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …

Persistent link: https://www.econbiz.de/10009484489