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Birdwell, Al E.
Stafford, James E.
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Journal of advertising research
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Integrated advertising : white blacklash?
Stafford, James E.
;
Birdwell, Al E.
;
Tassel, Charles E. van
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 15-20
Persistent link: https://www.econbiz.de/10002857974
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