The aim of this study is to explore the particular environment in which universities engage in Open Innovation and to investigate the specific responses that universities develop to meet the constraints intrinsic to their environment. This is the first study to investigate open innovation...

Web 2.0 has considerably increased the possibilities of user involvement in the production process and, thereby, has given rise to new forms of co-creation (Open Innovation with customers). Because the roles of consumers, now 'prosumers,' have radically changed, specific challenges have emerged....