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Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels

Biswas, Abhijit; Burton, Scot - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 217-230

Persistent link: https://www.econbiz.de/10006156020

Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990

Burton, Scot; Biswas, Abhijit - In: Journal of consumer affairs : official publication of … 27 (1993) 1, pp. 127-144

Persistent link: https://www.econbiz.de/10006223850

An Experimental Assessment of Effects Associated With Alternative Tensile Price Claims

Biswas, Abhijit; Burton, Scot - In: Journal of business research : JBR 29 (1994) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10006744824

Special Issue on Pricing and Public Policy - Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues

Biswas, Abhijit; Pullig, Chris; Krishnan, Balaji C.; … - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10007056055

Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations

Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47

Persistent link: https://www.econbiz.de/10007091680

An experimental assessment of effects associated with alternative tensile price claims

Biswas, Abhijit; Burton, Scot - In: Journal of Business Research 29 (1994) 1, pp. 65-73

Persistent link: https://www.econbiz.de/10005473662

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...

Persistent link: https://www.econbiz.de/10014849079