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Blackstock, Rob
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On the robustness and strategic implications of a parsimonious advertising : inventory competitive model with extensions to pricing competition
Mesak, Hani I.
;
Bari, Abdullahel
;
Blackstock, Rob
- In:
International journal of production economics
180
(
2016
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011582752
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