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~person:"Blackwell, Roger D."
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Blackwell, Roger D.
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Word-of-mouth communication by the innovator
Engel, James F.
;
Kegerreis, Robert J.
;
Blackwell, Roger D.
- In:
Journal of marketing
33
(
1969
)
3
,
pp. 15-19
Persistent link: https://www.econbiz.de/10002119757
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