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Blanchard, Simon J.
Schweidel, David A.
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Journal of consumer research : JCR ; an interdisciplinary journal
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Promoting data richness in consumer research : how to develop and evaluate articles with multiple data sources
Blanchard, Simon J.
;
Goldenberg, Jacob
;
Pauwels, Koen
; …
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 359-372
Persistent link: https://www.econbiz.de/10013349073
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