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Werbung als Investition
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Blattberg, Robert C.
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
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3
Bogart, Leo
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3
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2
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Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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The design of advertising experiments using statistical decision theory
Blattberg, Robert C.
- In:
Journal of marketing research : JMR
16
(
1979
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10001920452
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2
A micromodeling approach to investigate the adversing-sales relationship
Blattberg, Robert C.
;
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
27
(
1981
)
9
,
pp. 988-1005
Persistent link: https://www.econbiz.de/10001920560
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