Bouschery, Sebastian G.; Blazevic, Vera; Piller, Frank T. - In: Journal of Product Innovation Management 40 (2023) 2, pp. 139-153
The use of transformer‐based language models in artificial intelligence (AI) has increased adoption in various industries and led to significant productivity advancements in business operations. This article explores how these models can be used to augment human innovation teams in the new...