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Exploring the acceptance of ubiquitous computing-based Information services in brick and mortar retail environments : an integration of UTAUT2 and media system dependency theory

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Stationäre Einzelhändler setzen zunehmend digitale Technologie ein, um ihren Kunden bei Informationssuche und -bewertung zu unterstützen. Die eingesetzten Technologien werden als In-Store Ubiquitous Computing basierende Informationstechnologien bezeichnet. Erkenntnisse zu Akzeptanz dieser...

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