Bleyen, Valerie-Anne; Hove, Leo Van - In: Journal of Media Economics 23 (2010) 3, pp. 117-142
This article tries to reveal why some newspaper Web sites rely on subscriptions, whereas others (also) offer pay-per-view. To that end, this study applies logit analysis to a unique dataset on 82 national newspapers from 8 countries. It was found that quality newspapers are more likely to offer...