Increasingly researchers and practitioners adopt branding to build and manage tourism destination images. However, we have yet to ask the question: Is it pos-sible to build and/or manage destination brands? This crucial question is ad-dressed by means of: (1) recourse to the origins of branding;...

A unique (and challenging) characteristic of social sciences is that these sci-ences are multi-paradigmatic and adhere to a wide range of research strategies. One research strategy that social scientists can choose to rely on is action re-search. However, action research qualifies as a research...

Drawing on a qualitative study of fast moving consumer good manufacturers’ management of development of line extensions, the purpose of this paper is to pinpoint implications of such management for manufacturers’ relations with retailers. Especially, the study suggests that manufacturers...