Block, Jörn H.; Köllinger, Philipp - In: Schmalenbach Business Review (sbr) 59 (2007) 4, pp. 364-386
We analyze the effect of peer influence on the diffusion of an innovative network good. We argue that the adopters of a network good have an incentive to convince others to purchase the same product because their utility depends on the number of other users. This peer-effect influences...