The issue of sustainability has evoked widespread interests and concerns both in business and among academicians in recent years. The main aim of this research is to increase understanding of business student’s attitudes toward the social obligation of marketers. Also, the research aims to...

This conference proceedings collection includes full papers, abstracts or extended abstracts of research work presented at the 15th edition of the International Business and Economy Conference. Authors retain copyright of their work. This year conference, co-organized by the IBEC organization...