"This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those...

Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience principles, techniques and tools -- 2. Brain-driven entrepreneurship research: -- A Review and research agenda / Víctor Pérez-Centeno -- 3. Human psychophysiological and genetic...