//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bogart, Leo"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategy in advertising : matc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
21
Marktforschung
4
USA
4
Werbung
4
Werbungsbetrieb
3
Leser
2
Massenunterrichtung
2
Meinungserforschung
2
Publizistik
2
Werbungsforschung
2
Absatz
1
Behördliche Informationsdienste
1
Einzelhandel
1
Güter <öffentliche>
1
Heer
1
Jugend
1
Korea
1
Krieg
1
Lateinamerika
1
Markenartikel
1
Market research
1
Marktwerbung
1
Massenmedien
1
Medien
1
Meinung öffentliche
1
Meinungsforschung
1
Newspaper
1
Presse
1
Rassenpolitik
1
Rassentrennung
1
Rundfunk
1
Schwarze
1
Schwarze Menschen
1
Verbraucherschutz
1
Wehrmachtsoziologie
1
Werbungsmittel
1
Zeitung
1
Zeitungsleser
1
Zeitungsmarkt
1
Öffentliches Interesse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
33
Book / Working Paper
11
Type of publication (narrower categories)
All
Umfrage
1
Language
All
Undetermined
39
English
5
Author
All
Bogart, Leo
Abramson, Gertrude
1
Bower, Robert
1
Cism, Ira
1
Cothran, Tilman C.
1
Gordon, Calvin Wayne
1
Habenstein, Robert W.
1
Lehman, Charles
1
Marder, Eric
1
Morsell, John
1
Moss, James
1
Orenstein, Frank
1
Primeaux jr., Walter J.
1
Sussmann, Leila
1
Tolley, B. Stuart
1
Tolley, B.Stuart
1
Wiebe, Gerhart
1
Wilson, Elmo C.
1
more ...
less ...
Institution
All
Information Agency
1
Market Research Council
1
Published in...
All
Journal of advertising research
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
6
Harvard business review : HBR
4
Journal of marketing
2
The Conference Board record : reporting to management on business affairs
2
Behavioral sciences and the mass media
1
Current controversies in marketing research
1
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Journal of marketing research : JMR
1
Markham series in marketing
1
Markham series in public policy analysis
1
Measuring advertising effectiveness. Selected readings
1
Monthly commentary on Indian economic conditions
1
Sociology in use : selected readings for the introductory course
1
The Conference Board record
1
The Harbrace Series in Business and Economics
1
The Journal of Business
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
6
OLC EcoSci
4
RePEc
1
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Press and public : who reads what, when, where, and why in American newspapers
Bogart, Leo
-
1989
-
2nd ed
Persistent link: https://www.econbiz.de/10000330686
Saved in:
2
Changing markets and media in Latin America
Bogart, Leo
- In:
Sociology in use : selected readings for the …
,
(pp. 84-95)
.
1965
Persistent link: https://www.econbiz.de/10003497728
Saved in:
3
Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1981
)
4
,
pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
Saved in:
4
As media change, how will advertising?
Bogart, Leo
- In:
Journal of advertising research
13
(
1973
)
5
,
pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
Saved in:
5
Changing news interests and the news media
Bogart, Leo
- In:
Public opinion quarterly : journal of the American …
32
(
1968/1969
)
4
,
pp. 560-574
Persistent link: https://www.econbiz.de/10001932578
Saved in:
6
Comment on Walter J. Primeaux jr., ʺThe newspaper rate differential : another element in the explanationʺ
Bogart, Leo
;
Primeaux jr., Walter J.
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 86-87
Persistent link: https://www.econbiz.de/10001932588
Saved in:
7
Customers, not ʺconsumersʺ
Bogart, Leo
- In:
The Conference Board record : reporting to management …
9
(
1972
)
5
,
pp. 34
Persistent link: https://www.econbiz.de/10001933114
Saved in:
8
The future of retailing
Bogart, Leo
- In:
Harvard business review : HBR
51
(
1973
)
6
,
pp. 16-20, 25-28
Persistent link: https://www.econbiz.de/10001933126
Saved in:
9
How to get more of marketing research
Bogart, Leo
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
Saved in:
10
Inside marketing research
Bogart, Leo
- In:
Public opinion quarterly : journal of the American …
27
(
1963
)
4
,
pp. 5662-577
Persistent link: https://www.econbiz.de/10001933195
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->