Showing 1 - 10 of 11
This paper addresses three key empirical questions related to health, nutrient, and process claims on front-label packaging; namely, 1) How do consumers value alternative claims on product and process-based attributes for fresh produce; 2) Are these values additively separable; and 3) To what...
Persistent link: https://www.econbiz.de/10009444980
There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market...
Persistent link: https://www.econbiz.de/10005469285
Does willingness to pay a premium for local specialty food products differ between consumers in Maine, New Hampshire, and Vermont? Two food categories are investigated: low-end ($5) and high-end ($20) products. Premia estimates are compared across states and across base prices within states...
Persistent link: https://www.econbiz.de/10005801476
This study employs factor and cluster analysis techniques to explore a national-level dataset of fresh produce consumers. Specifically, we characterize the major sources of variation in the dataset using four internally-derived factors, and then use these factors to split the data into five...
Persistent link: https://www.econbiz.de/10005220648
The choices consumers make about fresh produce, such as where it is purchased and what they are willing to pay, are likely influenced by a range of private and public attributes. This study uses factor and cluster analysis techniques to explore the preferences of consumers who responded to a...
Persistent link: https://www.econbiz.de/10008570308
This paper addresses three key empirical questions related to health, nutrient, and process claims on front-label packaging; namely, 1) How do consumers value alternative claims on product and process-based attributes for fresh produce; 2) Are these values additively separable; and 3) To what...
Persistent link: https://www.econbiz.de/10005327197
We examine consumer response to label information using a hypothetical choice experiment on red leaf lettuce attribute bundles. Using survey responses, several mixed logit models with random parameters and varying correlation assumptions are estimated that provide estimated of marginal utilities...
Persistent link: https://www.econbiz.de/10005330427
Persistent link: https://www.econbiz.de/10003795998
Persistent link: https://www.econbiz.de/10003783469
Persistent link: https://www.econbiz.de/10003783474