Purpose – The purpose of this paper is to present a critical view of rhetoric, science, scientific research, and … management that discloses the role of rhetoric in these fields and that offers a conceptual framework for this special issue of … that emphasize the role of rhetoric in science and in management, the paper offers a systematic approach on the foundations …

discussion of the literature in the fields of brand management, meanings, rhetoric, and narratives. Findings – Brand managers are …

Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical … foster the awareness on emerging new trends of rhetoric. Design/methodology/approach – The methodology is based on an … interpretation of the history of rhetoric and on the construction of a conceptual framework of the rhetoric of judgment, which is …