Chanut, Odile; Gharbi, Nadjoua; Bonet Fernandez, Dominique - Institut de Préparation à l'Administration et à la … - 2013
Franchising has become a dominant model of retailing in the Western world and is rapidly expanding in emerging countries. This paper is an attempt to explain the significant differences in the development of franchising in three emerging countries: Morocco, Algeria and Tunisia. Explanations can...
