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Bont, Cees J.P.M.de
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Enhancing Concept Test Validity by Using Expert Consumers
Schoormans, Jan P.L.
;
Ortt, Roland J.
;
Bont, Cees J.P.M.de
- In:
The journal of product innovation management : an …
12
(
1995
)
2
,
pp. 153-162
Persistent link: https://www.econbiz.de/10006333076
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