This paper studies how national sentiment in the form of either a perception or a loyaltybias of bettors may affect pricing patterns on national wagering markets for international sportevents. We show theoretically that both biases can be profitably exploited by bookmakers byway of price...

The Black-Scholes formula, one of the major breakthroughs of modern finance,allows for an easy and fast computation of option prices. But some of its assumptions, like constant volatility or log-normal distribution of asset prices,do not find justification in the markets. More complex models,...