Pentz, Chris; Terblanche, Nic; Boshoff, Christo - In: International Journal of Emerging Markets 12 (2017) 2, pp. 199-218
Purpose Despite today’s globalised business world, there is a dearth of knowledge on the influence of consumer ethnocentrism on the purchasing behaviour of consumers in developing countries. The purpose of this paper is to investigate consumer ethnocentrism, its antecedents and consequences in...