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Antecedents and consequences of consumer ethnocentrism : evidence from South Africa

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The Antecedents of Trust in Business-to-Business Financial Services

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The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention

Terblanche, Nic S.; Boshoff, Christo; Human-Van Eck, Debbie - In: International review on public and non-profit marketing 20 (2023) 1, pp. 193-223

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Antecedents and consequences of consumer ethnocentrism: evidence from South Africa

Pentz, Chris; Terblanche, Nic; Boshoff, Christo - In: International Journal of Emerging Markets 12 (2017) 2, pp. 199-218

Purpose Despite today’s globalised business world, there is a dearth of knowledge on the influence of consumer ethnocentrism on the purchasing behaviour of consumers in developing countries. The purpose of this paper is to investigate consumer ethnocentrism, its antecedents and consequences in...

Persistent link: https://www.econbiz.de/10014788901