Botti, Laurent; Briec, Walter; Cliquet, Gérard - In: Omega 37 (2009) 3, pp. 566-578
Plural form tends to be the most popular organization form in retail and service networks compared to purely franchised or purely company-owned systems. In the first part, this paper exposes the evolution of researchers' state of mind from the way of thinking which considers franchising and...