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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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Growth, uniformity, local responsiveness, and system-wide adaption in multiunit franchising
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 4, pp. 1193-1205
Persistent link: https://www.econbiz.de/10011602830
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It takes two to tango : A taxonomy of franchise success determinants
Boulay, Jacques; Caemmerer, Barbara; Chanut, Odile; … - In: International journal of retail and distribution management 51 (2023) 6, pp. 807-825
Persistent link: https://www.econbiz.de/10014281106