Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...

Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...

Most economic theories, which are based on concepts of equilibria and closed systems, do not sufficiently manage to describe the dynamics of the economic process. The Austrian economist Schumpeter already formulated at the beginning of the 20th century that revolutionary innovations are often...