Recent developments in the management of strategy have advocated greater attention to managerial debate and involvement, and the surfacing of managerial assumptions about strategy. This paper illustrates an approach to surfacing and mapping managerial assumptions about competitive strategy,...

This is a study of managers' perceptions of the strategicpriorities in their strategic business unit (SBU). The perceptionsmanagers have of the current competitive strategy of their SBUare used to explore four main research themes. Managers'perceptions are accessed through a brief,...