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Correlates of grocery product consumption rates
Frank, Ronald E.; Massy, William F.; Boyd, Harper W. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
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The importance of private labels in food retailing
Boyd, Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10003500158