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Boyd jr., Harper W.
Britt, Steuart Henderson
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Journal of marketing research : JMR
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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Making marketing research more effective by using the administrative process
Boyd jr., Harper W.
;
Henderson Britt, Steuart
- In:
Theories for marketing systems analysis : Selected …
,
(pp. 126-132)
.
1967
Persistent link: https://www.econbiz.de/10002026776
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Making marketing research more effective by using the administrative process
Boyd jr., Harper W.
;
Britt, Steuart Henderson
- In:
Journal of marketing research : JMR
2
(
1965
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10002026771
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