Brannen, Mary Yoko; Piekkari, Rebecca; Tietze, Susanne - In: Journal of International Business Studies 45 (2014) 5, pp. 495-507
Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining...