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The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Brannen, Mary Yoko; Piekkari, Rebecca; Tietze, Susanne - In: Journal of International Business Studies 45 (2014) 5, pp. 495-507

Language lies at the heart of international business (IB) activities, yet language as a key construct in the field of IB has not been sufficiently articulated or theorized. Language presents itself in forms such as national, corporate, technical or electronic, in functions in terms of defining...

Persistent link: https://www.econbiz.de/10010780686

Editorial: The multifaceted role of language in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Brannen, Mary Yoko; Piekkari, Rebecca; Tietze, Susanne - In: Journal of international business studies : JIBS ; an … 45 (2014) 5, pp. 495-507

Persistent link: https://www.econbiz.de/10010380432

From standardisation to localisation : developing a language-sensitive approach to IHRM

Tietze, Susanne; Piekkari, Rebecca; Brannen, Mary Yoko - In: The Routledge companion to international human resource …, (pp. 482-495). 2015

Persistent link: https://www.econbiz.de/10010466257

The multifaceted role of language in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Brannen, Mary Yoko; Piekkari, Rebecca; Tietze, Susanne - In: Language in international business : developing a field, (pp. 139-162). 2017

Persistent link: https://www.econbiz.de/10011582123