Our study focuses on the question, whether users should be intensively involved in the innovation process of radical … question arises, whether users play a productive role in the innovation process of radical innovations at all, or if their … contributions might even be counterproductive. To gain a better understanding for the users' role in radical innovation and to …

"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …