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TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.; Latour, Michael S. - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
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ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.; Latour, Michael S. - In: Journal of advertising : official publication of the … 33 (2004) 2, pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
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Using Childhood Memories to Gain Insight into Brand Meaning
Braun-Latour, Kathryn A.; Latour, Michael S.; Zinkhan, … - In: Journal of marketing 71 (2007) 2, pp. 45-60
Persistent link: https://www.econbiz.de/10007603676
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HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.; Latour, Michael S.; Pickrell, … - In: Journal of advertising : official publication of the … 33 (2004) 4, pp. 7-26
Persistent link: https://www.econbiz.de/10008127845