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Braun-Latour, Kathryn A.
Ford, John B.
126
Magnini, Vincent P.
68
Polonsky, Michael J.
60
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45
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36
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
1
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1
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
Saved in:
2
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
Saved in:
3
Using Childhood Memories to Gain Insight into Brand Meaning
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Zinkhan, …
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10007603676
Saved in:
4
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Pickrell, …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 7-26
Persistent link: https://www.econbiz.de/10008127845
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