This study offers a new framework for organizing a motion picture in such a way thatchances for box-office success are enhanced. We combine and expand two strands of researchfor the moviemaking industry: the economic approach and the social network perspective.Specifically, we integrate the...

This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the movie making industry: the economic approach and the social network perspective. Specifically, we integrate the...

This study offers a new framework for organizing a motion picture in such a way that enhances its chances for box-office success. We combine and expand two strands of research for the moviemaking industry: the economic approach and the social network perspective. Specifically, we integrate the...

Von den Entwicklungen, die das Wirtschaftsleben in den letzten Jahren wegweisend geprägt haben, erreichen wenige eine solche Bedeutung wie das Phänomen der „Netzwerke“. Die Ubiquität von Netzwerken auf branchen-, unternehmensbezogenen, wie individuellen Ebenen bedingt zunehmend eine...