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Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150

The digital breakthrough

Brem, Alexander (ed.); Viardot, Eric (ed.) - 2017

Persistent link: https://www.econbiz.de/10011575239

How to integrate suppliers into the innovation process? : an explorative case of champion formalization in the purchasing department in times of open innovation

Maier, Maximilian A.; Rück, Peter; Brem, Alexander - In: International journal of innovation and technology … 14 (2017) 6, pp. 1750036-1-17

Persistent link: https://www.econbiz.de/10011816362

How can the lean startup approach improve the innovation process of established companies? : an experimental approach

Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38

Persistent link: https://www.econbiz.de/10012593349

New product development, R&D and culture : results form a mulitple case study of German and Chinese innovation processes

Brem, Alexander; Kürzdörfer, Tamara - In: International journal of product development : IJPD 21 (2016) 2/3, pp. 144-174

Persistent link: https://www.econbiz.de/10011648778

Innovation in family firms : examining the inventory and mapping the path

Filser, Matthias; Brem, Alexander; Gast, Johanna; … - In: International journal of innovation management 20 (2016) 6, pp. 1650054-1-39

Persistent link: https://www.econbiz.de/10011603864

Make-or-buy decisions on technology-intensive products : insights from the consumer goods industry

Brem, Alexander; Elsner, Robert - In: International journal of innovation management 22 (2018) 6, pp. 1850046-1-17

Persistent link: https://www.econbiz.de/10011919977

The AI digital revolution in innovation : a conceptual framework of artificial intelligence technologies for the management of innovation

Brem, Alexander; Giones, Ferran; Werle, Marcel - In: IEEE transactions on engineering management : EM 70 (2023) 2, pp. 770-776

Persistent link: https://www.econbiz.de/10014232276

Who captures value from hackathons? : innovation contests with collective intelligence tools bridging creativity and coupled open innovation

Attalah, Issam; Nylund, Petra A.; Brem, Alexander - In: Creativity and innovation management 32 (2023) 2, pp. 266-280

Persistent link: https://www.econbiz.de/10014266460

Special issue: Marketing innovative technology solutions in global market : insights and perspectives

Brem, Alexander (contributor) - 2015

Persistent link: https://www.econbiz.de/10011308468