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various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
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Purpose – The purpose of this paper is to describe how Nespresso achieved competitive advantage through innovation by … secondary data, in combination with related academic concepts on innovation and competitive advantage. Findings – The company … story provides interesting space for discussion and learning about what innovation is, how innovation emerges, and under …
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various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
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