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Towards a method compendium for the development of digitised products : findings from a case study
Holler, Manuel; Herterich, Matthias; Dremel, Christian; … - In: International journal of product lifecycle management : … 11 (2018) 2, pp. 131-153
Persistent link: https://www.econbiz.de/10011920160
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Knowledge-based marketing : Fostering innovation through marketing knowledge co-creation
Kohlbacher, Florian - In: Towards organizational knowledge : the pioneering work …, (pp. 283-305). 2013
Persistent link: https://www.econbiz.de/10010221401
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Product development for the silver market
Kohlbacher, Florian; Herstatt, Cornelius; Schweisfurth, Tim - In: The silver market phenomenon : marketing and innovation …, (pp. 3-13). 2011
Persistent link: https://www.econbiz.de/10008749569
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Leveraging organizational capital for innovation : the process of marketing knowledge co-creation
Kohlbacher, Florian - In: Organizational capital : modelling, measuring and …, (pp. 234-257). 2007
Persistent link: https://www.econbiz.de/10003786246
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Dynamic fractal organizations for promoting knowledge-based transformation : a new paradigm for organizational theory
Nonaka, Ikujirō; Kodama, Mitsuru; Hirose, Ayano; … - In: European management journal 32 (2014) 1, pp. 137-146
Persistent link: https://www.econbiz.de/10010251157