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~person:"Brettel, Malte"
~subject:"Sozialkapital"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Top management's social capital and learning in new product development and its interaction with external uncertainties
Land, Simon
;
Engelen, Andreas
;
Brettel, Malte
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 521-530
Persistent link: https://www.econbiz.de/10009546589
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Social capital and the digital crowd : involving backers to promote new product innovativeness
Eiteneyer, Nils Martin
;
Bendig, David
;
Brettel, Malte
- In:
Research policy : policy, management and economic …
48
(
2019
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012298335
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